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Family and Childcare Trust

Charity Branding
Family and Childcare Trust

Family and Childcare Trust

Charity Branding

Through research, campaigning and practical support the Family and Childcare Trust works to make the UK a better place for families.

Partnering with Colourful Design Strategy, we devised a flexible and spirited brand identity to communicate the charities’ vision and activities to a diverse audience of policy makers and parents.

We liked the idea of using a graphic pinwheel as a positive symbol of childhood. The shapes within it were used to form a geometric visual language that combined gravitas with childlike charm.

Applications included; website, strategy document, stationery, research documents, welcome leaflet and brand manual.

Collaborators: Nick David Photography

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We liked the idea of using a graphic pinwheel as a positive symbol of childhood. The shapes within it were used to form a geometric visual language that combined gravitas with childlike charm.

We liked the idea of using a graphic pinwheel as a positive symbol of childhood. The shapes within it were used to form a geometric visual language that combined gravitas with childlike charm.

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