Charity Brand Development
PACEY is the Professional Association for Childcare and Early Years. We have helped shape and develop PACEY’S brand identity through the design of several key communications, which have included; an introductory booklet for childminders, a case study report aimed at policy makers, starting school recourses for children and a childcare choice guide for parents.
Partnering with Colourful Design Strategy we developed the concept of ‘Building Bright Futures’. This concept not only described their mission, it also gave us a theme which we could express through their tone of voice and visual language.