The Fenland Black Oak Project
Black Oak is a unique hardwood sourced from sub-fossilized giant oak trees which have been preserved in the peat of the East Anglian Fenland Basin for over 5000 years.
The Fenland Black Oak Project was established in 2012, after the incredible discovery of a perfectly preserved 13 meter long Black Oak. Their aim is to maintain the full length integrity of this tree by transforming it into a unique table for public display giving an insight into the grandeur of our ancient giant forests.
We were commissioned to design a brand identity to express their story and vision to potential sponsors, whilst highlighting the importance of Black Oak as the nation’s rarest and most valuable native hardwood.
To engage sponsors, we developed the strapline ‘A table for the nation’ and supported it with a captivating summary statement. The visual language comprised of a logo, featuring the tables iconic profile, and a graphic representation of the table top, which was produced by hand printing black oak samples.
The website design detailed the projects history and vision, whilst providing clear calls to action for investors. The site also contained an informative blog by project founder and Black Oak specialist Hamish Low.
A bespoke brochure was designed for presentation to key sponsors. The long foldout format was suggestive of the trees history and the tables length. This format also enabled us to tell a complex story in a concise way, with one side of the brochure detailing the discovery, saw milling and drying of the ancient oak, and the other side explaining the proposed table design. The covers, with their laser-etched logos, were hand assembled from different pieces of 5000 year old Black Oak. This not only gave sponsors a feel of the finished table, it also represented the table tops unique ‘River Joint’ design.
Collaborators: Copywriting by Richard Moorhouse, Printmaking by Hayley Cove, Black Oak brochure covers by Hamish Low