Branding, Website Design
Elaine Partington is a contemporary jewellery maker inspired by Wabi-Sabi, the Japanese aesthetic that finds beauty in the understated, the rustic and imperfect. We wanted to express this idea in the design of her brand identity and website.
Our approach was to produce a series of carefully art directed product shots that conveyed the interesting textures and simplicity of form found in her work. The photography was underpinned with a minimal typographic logo and visual language.
This balance of elements perfectly complimented Elaine’s work whilst capturing the spirt of Wabi-Sabi.