People’s Trust for
Endangered Species

CHARITY BRANDING

People’s Trust for Endangered Species is a charity that protects wildlife by joining up scientific research with real action on the ground. They asked me to design a friendlier, more recognisable brand identity, which would increase awareness, supporters and fundraising.

I developed the idea of ‘bringing the wild back to life’ to create an emotional connection with their audience. This was dramatised using an illustrative approach showing colour draining from, or re-entering, wildlife habitats.

The logo, with its green flash, communicated a sense of urgency, a device that was re-purposed throughout different campaigns to highlight specific messages and the species at risk.

Applications included an introductory leaflet, annual review, appeal letter, supporters’ magazine and brand manual.

Working with: Colourful Design Strategy

I developed the idea of ‘bringing the wild back to life’. This was dramatised using an illustrative approach showing colour draining from, or re-entering, wildlife habitats.

People’s Trust for Endangered Species

I developed the idea of ‘bringing the wild back to life’. This was dramatised using an illustrative approach showing colour draining from, or re-entering, wildlife habitats.

The re-design introduced a typographic hierarchy, editorial devices and brand illustrations to embellish and delight.

St John’s Smith Square

Family and Childcare Trust

People’s Trust for
Endangered Species